An oldie, but a goodie.

Uni Offers… Again

The business problem: Unlike other universities, Deakin splits it’s curriculum into trimesters instead of the typical four semesters. How can they entice new students who have already started at another university.

The insight: Waiting for the annual university offers to be printed is/was a huge moment for high school graduates (maybe it’s done digitally now – this was 2015).

The idea: Let’s leverage the excitement students felt by re-printing the course offers again. Using a newspaper takeover, we’ll print every student’s name alongside the Deakin course they’re welcome to transfer to.