GenderFree Shop

The background: To celebrate Pride and reinforce Afterpay’s position as an ally to the LGBTQIA+ community, a GenderFree shopping experience was introduced to the Afterpay shopping site.

See the campaign that launched it

 

The shop

The site is a completely fluid experience, allowing customers to shop outside of the gender binary.

 

A declaration of the Afterpay perspective on style and gender.