A Win Worth Remembering

The business problem: Ubet was rebranding as TAB, and they didn’t want high-value customers to think the rebrand was a big deal, only that they are.

The insight: While TAB makes it easier to place bets online, there’s nothing quite as thrilling as holding the winning ticket.

The idea: Introduce the TAB brand to customers with a personalised gift that commemorates their biggest win of the year.